The Art of Measuring What Matters
Consider the following real-world examples: The manager of a pharmaceutical [...]
Using Innovation to Address Unmet Customer Needs
Executives in nearly every industry are pushing their organizations to [...]
Building Global MCM Capabilities
For biopharma companies, multi-channel or omni-channel marketing (MCM) has become [...]
Take an Agile Approach to Business Transformation
The shared services project that was shelved halfway through the [...]